Why Japanese Denim Is So Expensive | So Expensive

A pair of typical blue jeans might not cost you much, but it could set you back a few hundred dollars if it’s the renowned Japanese selvage variety. Japanese denim from a brand like Momotaro in Kojima, Japan, can cost over $2,000. Today, Japanese denim is often regarded as one of the finest types of denim in the industry. So what’s so special about Japanese denim? And why is it so expensive?

For more information about Momotaro, visit: https://momotaro-jeans.com/

Editor’s Note: In this video, the translation at 10:40 is incorrect. The year should be 1965, not 1964. The correct translation of Manabe’s quote is “It was during this time that jeans production began in Kojima, in 1965.” Insider regrets the error.

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Why Japanese Denim Is So Expensive | So Expensive


48 thoughts on “Why Japanese Denim Is So Expensive | So Expensive

  1. I bought one during my trip to Japan in 2018, I paid something like… 180€, of course it was expensive, but man the quality though ! You feel like it will last for a life time easily, among all my jeans it's my favorite, I was still not able to break it to this day, they made a very thick jeans, nothing come close to it and his durability.

  2. Please contact me. I can 3d print you new parts for your looms. Cnc metal parts ect. I would love to do my part to keep this art form Alive

  3. Anything that is expensive in Japan is typically just because of their excellent marketing. They don't do the majority of these things by hand, but they will tell you it is because that makes it sound more unique and valuable.

  4. He says jeans production began in Kojima in 1965, not 1964 as the subtitles say.

    Edit: Just noticed it in the editor's notes.

  5. I had my Japanese jeans for over 12 years, paid 200 bucks which back then was insane, however, I can still wear them, somehow they look even better with the wear and tear, the cut is a classic, slim, straight dark jean.

  6. I still remember vividly i have a motorcycle crash back then,and wore a japanese denim 18oz..those denim not even have a single hole but i broke my thigh and swollen really bad..
    As a denimhead i think japanese denim big oz its reliable,i even still have those for 10 years now..

  7. Señores de Levi's, ustedes que se dicen fabricar jeans versátiles y durables, pues…así es como se hace un verdadero jean.

  8. Look up "planned obsolescence". It explains why products are such poor quality today. It's not an accident. It's more profitable to make shorter lived products in the name of profit motive. It's arguably the biggest waste of resources. It's destroying our planet, and destroying resources of our future generations. It needs to be talked about more.

  9. It's odd that the grammatical dropping of the 't' is not so common place that it's continually in a business video narration. "dyes sixty rolls of co'on", "rings each roll ou' ". I'm not knocking it, it just stood out.

  10. They have an OCD culture over there. It's not uncommon to find Japanese craftsmen dedicating their entire lives just doing ONE thing. That's why Japan has cultivated a reputation for quality worksmanship. They are the only Asian country where people universally regard made in Japan as high quality and high craftsmanship. They never take any shortcuts or markup the price unnecessarily or spend alot on marketing like some luxury Western companies do.

  11. I'm manufacturing invisible Blue jeans; they start at $2,000.00 a pair.
    They never need washing and they last forever.

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