Olympian Eileen Gu’s Marketing Power: The Risks and Rewards for Brands | WSJ



From Visa to Chinese e-commerce giant JD.com, around 30 brands are riding on Eileen Gu’s popularity as a U.S.-born athlete competing for China. But her marketability could be a double-edged sword for her sponsors. Photo Composite: Emily Siu

More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com
Visit the WSJ Video Center: https://wsj.com/video

On Facebook: https://www.facebook.com/pg/wsj/videos/
On Twitter: https://twitter.com/WSJ
On Snapchat: https://on.wsj.com/2ratjSM

#EileenGu #Olympics #WSJ

source

31 thoughts on “Olympian Eileen Gu’s Marketing Power: The Risks and Rewards for Brands | WSJ

  1. She have better chances with the Chinese communists than the American fecist communists will arast
    You if you criticize them fecist will kill you just because how you look

  2. Glad companys are so open about their support for china. Makes it easier to not buy anything from them. Glad I dont ride Factions or wear Oakley!

  3. She’s a kid of both countries . She doesn’t need to take any kind of political stance . She’s 19 and skiing . She’s intelligent and positive . Staying out of politics and off touchy subjects is wise . Someone will always find a way to twist words against a person .

  4. Unless she switches back to TeamUSA, I don't see her being marketable at all in the US. In fact, if she stays with Team China for 2026, backlash against her in the US could grow so strong that even her multinational sponsors could drop her for fear of antagonizing the US market.

  5. In western market, very few people buy luxury goods, but Chinese tourists. However Chinese people in China , because in the bottom of the well, because of ignorance, chasing wrong value like idiots, have been greatly taken advantage of , spent extremely huge amount of money to buy those things actually made in China.

  6. She did not tell Stanford University on the application form 2020
    That she not represent Team USA
    She did not tell Stanford University on the application form 2020
    That she represented Team China National Team
    In all her international competitions IOC FIS
    Using her China passport representing
    China National Team
    In the past 2 years using the China passport to represent China Team
    That she did not tell Stanford University on the application form 2020
    She did not tell Stanford University on the application form 2020
    That she was not representing Team USA
    That is a fraud to Stanford University
    A fraud to the United States of America

    (IOC International Olympic Committee
    FIS Federation International Ski
    They are both in Switzerland)

    China has no snow
    Global warming
    Climate change
    Even the Beijing Winter Olympics 2022
    Beijing has to change course for a river
    Re-route a river from south of Beijing to Beijing
    Damaging a lot of the environmental ecological system along the way
    When the river is re-routed to Beijing
    People Republic of China
    Even had to use dozens of snow gun machines
    To fire toward the atmosphere
    To create artificial snow fall
    Therefore all the international athletes
    During the Beijing Winter Olympics 2022
    2/4/2022~2/20/2022
    Complained about the lack of food
    Very few veg and fruits were given to the international Olympic athletes
    They were mostly given starchy foods
    Given unlimited amount of beer cans to drink
    But you asked them for extra veg and fruits, no
    Because the whole Olympic Village Beijing was under quarantine
    No one with no negative Covid proof 24 hours could enter that Olympic Village
    Also food was reported as rationed to the international Olympic athletes

    When the re-routed-river brought water from south of Beijing to
    Beijing Olympic grounds itself
    (As I had mentioned above)
    Dozens of snow guns were employed manually by manpower
    To fire at the atmosphere
    To fire up
    So artificial snow could fall down to the Olympic grounds
    Therefore not just 1
    Or 2
    Or 3
    International Olympic athletes had complained about the texture of the snow
    On the ski competition ground
    The artificial snow was so rough, large granules, multiple-angled in texture
    It hurt the international skiers taking part in
    Beijing Winter Olympics 2022
    It was well-known about that
    Olympic skiers in Beijing Winter Olympics 2022
    Many of them had complained about the texture of the artificial snow
    So unreal
    It was not really snow

    So my point is
    When Gu said in NBC Today.com New York interview video
    Saying that she was there to promote Free Ski in China
    All gracious
    I think she answered without brain when she answered international journalists
    Questions
    During the Beijing Winter Olympic 2022
    Beijing Winter Olympics press conference
    She answered without a head a heart and lack of knowledge
    But you have to use your head when you listen to her
    Gu is a fresh new propaganda China
    Who had just freshly landed on American soil
    To do more
    More propaganda
    So when you listen to her
    To her Today.com New York interview video
    You have to listen with your head
    Keep your head when you listen to her
    If China Beijing did not have enough snow
    Global warming
    Climate change
    Did not have enough snow
    For the Beijing Winter Olympics 2022
    And had to use dozens of snow guns to fire toward heaven
    To create artificial snow
    For the Winter Olympics competition ground
    Would China has enough snow for ordinary Chinese
    Gu said it very beautiful
    But there was no snow in China even to participate the sport
    The only snow is near Jilin 吉林China
    Which is the northeast-most of China, near Korea, near Russia

    God saves the United States of America

    (There is a signing going on right now
    Search "current Stanford University petitions"
    To find out
    There is around 8,200 signatures collected so far)

  7. "I am just as American as I am Chinese", Oh really, how many opportunities did China give you growing up? Did they pay for your schooling, training or provide you with any facilities to learn in? Did you live there and go to school? I'm the son of two immigrants and I would never say something so ridiculous. You can be proud of your heritage, but pretending like you are somehow FROM the place your parents immigrated from is modern day nonsense.

  8. so athletes get criticized for not taking a stance on political issues, but they also get criticized for taking a stance on political issues

    seems like there's no way to win. whatever you do, people will find a way to be upset, so might as well just live your life🤷‍♀️

  9. This girl is very basic by American standards, even she knows it. Olympic medalists are forgotten very quickly. The dirty air and water in China will cause anyone do a reverse immigration.

Comments are closed.